Marketing Analysis Marketing A Backpack - 1286 Words

Introduction This paper will look at the chosen area of decision making, which was the Target Segment. This required the analysis of the different target segments available when marketing a backpack in a virtual game (MH Practise, 2016). The target segment, also known as the market segmentation, is a similar group of customers to whom a company wants to appeal to (Lamb, 2016). The purpose of market segmentation is to enable the marketer to tailor to the marketing mix. This will allow the company to ultimately cover various segments in a market. There are numerous ways to segment a market. This can be done through demographic, physiographic, geographic and behavioural segmentations (Pewa, 2016). Throughout the report the target segments†¦show more content†¦This will allow companies to heavily market on social media, which as outlined by LYFE marketing as the cheapest method of marketing (Lyfe Marketing, 2016). However, University student may present an issue when trying to market backpacks at a higher price. Often many students are not willing to spend large sums of money on a product, but will still want a good quality product. This is where it becomes difficult for a company to maintain a large profit margin whilst still producing a quality bag. Those between the age of 25 and 34 years, who could be classified as university students, have an average income of $1,200 a week before tax (Australian Bureau of Statistics, 2016). If they are not living at home, a large sum of this income would be spent on rent as well as food, leaving a small amount for personal shopping purchases. School Children The second target segment is School Children. School children are a very important as children have a large proportion of family expenses (Pewa, 2016). Children often present large brand loyalty (Lamb, 2016). It is believed that children will constantly request a good or service from their parents. Often children might see a product advertised by sporting star and will have an instant connection and want the good or service (MH Practise, 2016). School children present many advantages as a target segment. The first being that 87% of parents supply an income to children (Calvert, 2008) .This meansShow MoreRelatedMarketing Strategy : The Heart Of Marketing Mix990 Words   |  4 PagesIndividual Assignment (Marketing) Introduction Product strategy lead an integral role in a firm in the area of decision making. According to Kotler (1991), product strategy is the heart of marketing mix. Adopted a suitable product strategy is imperative for a firm as it cause a direct impact on the satisfaction of the customers. The backpack presented focuses on the function for sports consumers’ needs. This report is to figure out the best comprehensive strategy to fulfil consumers’ needs and simultaneouslyRead MorePrince Sports Case Study1040 Words   |  5 PagesM2. Case Study Analysis - Prince Sports, Inc. Quick and fast changes in an environmental market place such as social growth (globalization and the growth of social networks), economic instability (crises), industrial progress, fast growing competitive world and firm marketing regulatory mainly have an effect on the work of most of marketing companies or marketing and brand image divisions of the companies. In order to put into practice a winning marketing plan or a boost in sales and customerRead MoreInnovation : Produce Environmental Friendly Corporate Gift1345 Words   |  6 Pages1. Opportunity Opportunity (Vesper 1999) may be a result of: systematic search or (Timmons 1990) well planned strategy or market analysis or customer surveys (Gatewood et al 1995; Gartner et al 1994) or accidentally discovered. Conceptual entrepreneur models of opportunity recognition processes have been developed by many researchers: Bhave, 1994; Hills et al, 2004; Singha Gibbs, 2013; Ozgen, 2003; Chandler et al, 2002; Ardichvili, 2003. To explain my opportunity recognition I will follow ArdichviliRead MoreMarketing Product Of Teen 212453 Words   |  10 PagesMARKETING PRODUCT In emerging markets around the world, according to McKinsey Company proprietary research pr global, and multinational retailers are watching the mass markets of Brazil, China, and India. This is primarily because consumers in this countries have greater disposable income and are beginning to more money on items beyond the basic necessities.† (How half the world shops:, McKinsey Company, 2007)., COMPANY AND PRODUCTS Teen 21 is a fast fashion retailer based in Los Angeles withRead MoreMarketing Strategy And Management Of Backpacks1784 Words   |  8 Pages Introduction ML Backpacks intends to market primarily to urban commuters, and will be focusing on increasing sales at four stores: Direct, High End Outdoor, Department store, Online Discount retailer, and give discounts and investment in different stores. We aim to reinforce our brand as the company having one of the best price with the best quality in the market. Our purpose with having the best quality product is to make it convenient and affordable to our customers by caring about the comfortRead MoreMarketing Game Introduction, Swot And Swot2326 Words   |  10 Pageshow to choose a feasible strategy and predict consumer behavior? Week 2: Marketing Game Introduction, PESTEL SWOT Personal Unlike the accounting courses, a simulation marketing game brings some fresh air into my study life. The game looks interesting that it asks us to sell backpacks to different groups of customers. To be honest, I do not have a clear view about marketing, there is not much information relating to marketing in accounting study which I have complete. The basic idea is that this isRead MoreSwot Analysis : Tri Chip1714 Words   |  7 PagesMiami based Startup Company founded in 2016 by four FIU students. Aime – Chief Executive Officer (CEO), Oscar – Chief Financial Officer (CFO), Lanette – Chief Marketing Officer (CMO), Yalmar – Research and Development (RD). The company is trying to solve the tedious problem of losing essential items like wallets, keys, phones, backpacks, and etc. Currently Tri-Chip has no employees since items are manufactured and directly sent to distributors or customers. Tri-Chip products are sold at Tri-Chip’sRead MoreSwot Analysis : Tri Chip1630 Words   |  7 PagesTri Chip is a Miami based Startup Company founded in 2016 by four FIU students. Aime – CEO, Oscar – CFO, Lanette – CMO, Yalmar – RD. The company is trying to solve the tedious problem of losing essential items like wallets, keys, phones, backpacks, and etc. Currently Tri-Chip has no employees since items are manufactured and directly sent to distributors or customers. Tri-Chip products are sold at Tri-Chip’s website, Amazon, Walmart and BestBuy locations. Our product, Tri-Chip solvesRead MoreEssay on Air France Case Study1130 Words   |  5 PagesFrance From: Rob Griffin, U.S. Director of Search Subject: Air France Digital Marketing Campaign I’ve analyzed the profitable paid-search campaign our agency has managed for Air France. Going forward, Media Contacts seeks to optimize performance and ROA dollars spent for SEM campaigns. The following recommendations are based on my thorough analysis and SEM planning that integrates SEO and paid-search marketing. Recommendations To increase Air France’s share of the U.S. InternationalRead MoreThe Beach Carrier Essay example1509 Words   |  7 Pagesperceived to be much larger than necessary by many members of a focus group. 2. The Beach Carrier’s overall size may be more cumbersome to handle relative to its top two competitors, the â€Å"Caddy-Shack† and the â€Å"Wonder Wheeler†. The â€Å"Caddy-Shack† is a backpack-type product, while the â€Å"Wonder Wheeler† has oversized wheels. 3. The â€Å"Wonder Wheeler† is capable of carrying the most items and thus the Beach Carrier is not the market leader in carrying capability. 4. The fluorescent colors of the Beach Carrier

The Immigration Of Illegal Immigrants - 1643 Words

The United States has been worldly known for its characteristics of prosperity, opportunity, and freedom which ultimately form the famous â€Å"American dream,† in which so many individuals desire. While this country’s reputation and culture was built on the basis of immigration, the ideals and viewpoints of this topic have strayed far from welcoming over the years. Both the Democratic and Republican parties find faults in the overflow of illegal immigrants coming into America, but differ in their strategies of devising a solution to this issue. In short, Democrats believe in giving immigrants the opportunity to enhance our nation by contributing to their communities and workforces, offering them an education, and strengthening social values by keeping families together instead of deporting them. Their main goal is to form a road to citizenship in which illegal immigrants can make their lives here permanent as legal American citizens. On the other hand, Republicans have a much stronger view on the necessary enforcements and restrictions that should be placed upon the flow of illegal immigrants. They believe that there is a defined line between legal immigration and illegal immigration that is causing the immigration system to fall apart. Over the years, immigration reform has been a common topic of debate, especially during presidential campaigning, with the Republican Party holding steady views on controlling border security, illegal immigrants already in the country, and theShow MoreRelatedIllegal Immigrants : Illegal Immigration1627 Words   |  7 PagesIllegal Immigration in the US What does illegal immigration mean to a hard working, middle class worker providing for a family of four? What does illegal immigration mean to someone who is getting jobs taken right underneath them from illegal immigrants that are willing to work the same job for a lower paycheck? What does illegal immigration mean to someone who is in need for a job? Illegal immigration is an epidemic occurring in the United States of America, the land of the free (to the legal citizens)Read MoreIllegal Immigration : Illegal Immigrants955 Words   |  4 PagesIllegal Immigration Problems In the United States, there are roughly eleven million people who can be classified as illegal immigrants, which is by far way too many. When it comes to the history of illegal immigrants, most United States citizens could be considered as an illegal immigrant. In the early years of American history, our ancestors fled into this country for better life styles and to start their own families. During this time there were not laws dealing with who could and could not enterRead MoreIllegal Immigration : Illegal Immigrants949 Words   |  4 PagesIllegal immigrants have been a hot topic lately due to the popularity of this topic amongst the Republican Presidential Nominees, especially Donald Trump. These illegal immigrants bring various things to this country when they come. Some things are positive, such as a family simply seeking to find a better life, while some things are harmful to the United States, such as the amount of crime among illegal immigrants. In July 2015, the most recen t estimate of illegal immigrants was 11.2 million. ThisRead MoreIllegal Immigrants And Illegal Immigration1100 Words   |  5 PagesIllegal immigration Over the past few years illegal immigration has become a bigger problem. Statistics reveal that more and more immigrants are entering the country illegally by crossing the borders. If something is not done soon, this may get out of hand and be to gone far not to handle. The number of illegal immigrants have gone up over the past years drastically In 2011, there were 40 million immigrants in the U.S. Of that 11.1 million were illegal. Although the number of illegalRead MoreIllegal Immigrants : Illegal Immigration1155 Words   |  5 PagesIntroduction Illegal Immigration is a huge topic especially in 2017, bringing in different aspects about illegal immigrants. Illegal immigrants are told to be killers, drug dealers, job stealers and whom also hurt the U.S. economy. Is this true? Could it possibly be that they do all of this to hurt the United States? Or could it be that they truly come here for the American Dream? On one side of people’s perspectives illegal immigrants come here to help provide for their family and don’t takeRead MoreIllegal Immigrants And Illegal Immigration1286 Words   |  6 Pages Undocumented Immigration An analysis of illegal immigration in the United States reveals one challenge facing the banks and other institutions: whether to provide banking and other services to the illegal immigrants or to treat them as criminals because they are illegal and therefore, not to provide them with banking and other services. The articles, â€Å"Crossing the Line† by Stein and â€Å"Illegal Immigrants – They’re Money,† by Rodriguez discuss the impact of illegal immigration in the United StatesRead MoreIllegal Immigration And Illegal Immigrants1335 Words   |  6 PagesIllegal immigration has been one of the main topics during the last three presidential election. Many bills and laws have been passed in order to keep them out but is it really necessary to neglect illegal immigrant? Most Americans believe that illegal immigrants are only people of Mexicans or Latin American descent but illegal immigrants can be from any race or country. Illegal immigration is defined by United States Department of Homeland Security as â€Å"†¦ all foreign-born non-citizens who are notRead MoreIllegal Immigrants And Illegal Immigration964 Words   |  4 Pages Attention Step (quotation, question, or story) About four months ago in government class, we had a class discussion. The topic was illegal immigration. One student said that America should send the illegal immigrants back to their country because they are taking American’s jobs. He stated that he would send his dad back to Mexico because he is an illegal immigrant. Going around the circle that we created, everyone gave their opinions, most disagreed, but some agreed with the student. When it wasRead MoreIllegal Immigrants And Illegal Immigration1044 Words   |  5 Pagesmany Americans take for granted. Many of the illegal immigrants come to America where they hope to obtain the freedom that is not given in their country. There is a serious problem with the immigration policy: it is very difficult for immigrants to become an actual U.S. citizen. If the policy were to be readjusted, and the length of time the immigrant has to live in the United States before they can become a citizen were to be shortened, illegal immigratio n could be slowed or even stopped. AccordingRead MoreIllegal Immigrants And Illegal Immigration1902 Words   |  8 PagesSince the 1980s, the US government has undertaken initiatives to make its borders more non-porous to illegal immigration from its neighboring countries. The menace of illegal immigrants seeking better opportunities in the USA started reflecting in the 1970s. The migrating people are motivated by the better non-skilled or semi-skilled employment opportunities in the USA and the relatively higher remuneration for services rendered in the USA than in the neighbor countries especially Mexico (Hanson

The History Of Medicine During The Roman Empire - 1768 Words

The history of medicine is an extensive and distinguished one, as healers sought to alleviate illnesses and fix injuries since the dawn of humanity. Shamen and pagan priests would visit the sick and injured in their homes. They used a blend of rituals and medical techniques, to cure these ailments. Herbs, acupuncture and prayer were commonly used for the healing process. The ancient physicians also stitched wounds, set broken bones, and used opium for pain. (Shuttleworth, 2010) (Gormley, 2010) As medicine practices progressed, so did the care for people. Christianity heavily influenced this progression. The Church’s role in providing for the sick became firmly established. It partly began as the Roman Empire turned to Christianity. After 400 AD, many monasteries were constructed generally including accommodations for travelers, the poor, and the sick. The monarchs of the sixth century reinforced this and directed that buildings should be attached to cathedrals. These buildings were to be known today as hospitals. Soon enough, religious institutions provided most of the healthcare to the poor, while physicians continued to make small house calls to the upper class. The religious institutions back then are still used today and known as Catholic healthcare systems. Seeing as hospitals were becoming more popular throughout history, the use of them increased, which hindered the conditions. Space in the hospitals became limited; some wards had over a hundred beds with multipleShow MoreRelatedA Brief Note On The Punic Wars And Rome1713 Words   |  7 PagesPeninsula (History.com Staff). In the First Punic War, Rome defeated the Carthaginians at sea and Sicily became Rome’s first overseas province (History.com Staff). This First War ended with Rome in control of Sicily and Corsica resulting in the Roman Empire’s rise to a naval power in addition to land power (History.com Staff). While the Carthaginian general Hannibal scored several victories in the Second Punic War, he was defeated by Rome’s Scipio Africanus in 202 B.C. Rome gained control of theRead MoreThe Roman Medicine991 Words   |  4 Pagessana in corpore sano† (Juvenal 10.356). A healthy mind in a healthy body, the Ancient Romans lived by this motto. The Ancient Romans believed that the health of the people was key to success in war and in creating a prosperous empire. Roman texts that have been gathered overtime have greatly influenced modern medical practices and without them, modern medicine would not be as advanced as it is today. The Ancient Romans learned numerous details about the human body and applied their knowledge in waysRead MoreThe Understanding of Medicine of the Ancient Romans1364 Words   |  5 Pages In our world today, many of our medicine and medical treatments have been brought down from generation to generation, starting from cultures from several centruies ago, being passed down to our hospitals today. Some of our practices started from Ancient Rome.The understanding of medicine from the Ancient Romans evolved from the many â€Å"medical methods of the Greeks, the Etruscans, the Egyptians, the Persians, and other conquered peoples (Crystallinks, â€Å"Medicine and surgery†, Source 1).† They mainlyRead MoreWere the Dark Ages Really so Dark772 Words   |  4 Pagesbegan to see a contrast between the brilliance of Europe during the time of Roman Empire, the â€Å"light† period, and the sudden deterioration during the centuries after the collapse of Rome. Throughout the time of Roman occupation in Europe, the Eur opean economy and culture were thriving. However, when the Empire collapsed in the first millennium AD, Roman influence throughout Europe began to dwindle considerably. The rapid drop in development of Roman ideology was not only limited to their economy, theRead MoreEssay on Cross Cultural Exchanges on the Silk Road Networks1643 Words   |  7 PagesSilk was an important item that was traded and began during the Han Dynasty. The Silk Road was a network of trade routes and the first marketplace that allowed people to spread beliefs and cultural ideas across Europe and Asia. Merchants and traders of many countries traveled technologies, diseases and religion on the Silk Road; connecting the West and East. They also imported horses, grapes, medicine products, stones, etc. and deported apricots, pottery and spices. The interaction of these differentRead MoreRoman Achievements and Contributions1571 Words   |  7 PagesRoman Achievements Jigsaw Background: The period of great cultural achievements for the Roman Empire is referred to as the Pax Romana, or â€Å"Peace of Rome.† Beginning after the Republican Wars in 27 B.C., and lasting to about 180 A.D., this era was marked by general tranquility and unity across the empire. By this time, Rome had overtaken most of the Mediterranean world and had spread its culture. Family Religion The family was the basic unit of Roman society. Under Roman law, the male headRead MoreThe Roman Empire and the Han Dynasty Essay1272 Words   |  6 PagesTHE ROMAN EMPIRE AND THE HAN DYNASTY The Roman Empire and the Han Dynasty Imagine being the head of government in one or two of the most famously remembered governments in the world’s history! The Roman Empire and the Han Dynasty are two of the most famous governments in history. The Roman Empire and Han Dynasty were governed in very different ways, however both contributed greatly to Western civilization. The Roman Empire was in power between 1,000 and 1,200 years. The Han Dynasty was inRead MoreTechnological Advancements Of Ancient Rome1703 Words   |  7 PagesTaylor Mabry HIS 101-W06 Professor Terry May 22, 2016 Technological Innovations of Ancient Rome The Romans were extraordinary builders and professional civil engineers, and their flourishing civilization formed developments in technology, culture and architecture that endured for centuries. Ancient Rome had several qualities that made their civilization successful but most importantly through the advancements of technology and innovations that flourished throughout the ages that are still usedRead MoreAncient And Medieval World Of Eurasia1678 Words   |  7 Pagesestablishment of these land and sea trade routes, began a cultural exchange between the east and west through the diffusion of goods, technology, medicine, and religion. The two most vital networks of trade in the ancient and medieval world of Eurasia were the Spice Routes and the Silk Road. The Spice routes were a network of sea routes running from the Greco-Roman world, through North Africa, to the subcontinent of India, and eventually to China and Southeast Asia. The commerce of this maritime routeRead MoreThe Greek And Greek Influence Of The Roman Empire1604 Words   |  7 PagesAnother empire would soon take many influences from the Greeks. In Rome, an empire was beginning to rise. Roman civilization had its roots in Hellenistic culture because they idolized them. They borrowed and enhanced upon the Greek intellectual accomplishments. As the empire expanded this would become increasingly important. As the Romans continued to expand their empire and influence, they were also spreading the culture of those who influenced them—the Greeks. The Roman Empire at their peak had

Potato Free Essays

The potato is a starchy, tuberous crop from the perennial Solanum tuberosum of the Solanaceae family (also known as the nightshades). The word may refer to the plant itself as well as the edible tuber. In the region of the Andes, there are some other closely related cultivated potato species. We will write a custom essay sample on Potato or any similar topic only for you Order Now Potatoes were introduced outside the Andes region four centuries ago, and have become an integral part of much of the world’s cuisine. It is the world’s fourth-largest food crop, following rice, wheat and maize. 1] Long-term storage of potatoes requires specialised care in cold warehouses. [2] Wild potato species occur throughout the Americas, from the United States to southern Chile. [3] The potato was originally believed to have been domesticated independently in multiple locations,[4] but later genetic testing of the wide variety of cultivars and wild species proved a single origin for potatoes in the area of present-day southern Peru and extreme northwestern Bolivia (from a species in the Solanum brevicaule complex), where they were domesticated 7,000–10,000 years ago. 5][6][7] Following centuries of selective breeding, there are now over a thousand different types of potatoes. [6] Of these subspecies, a variety that at one point grew in the Chiloe Archipela go (the potato’s south-central Chilean sub-center of origin) left its germplasm on over 99% of the cultivated potatoes worldwide. [8][9] The annual diet of an average global citizen in the first decade of the 21st century included about 33 kg (73 lb) of potato. 1] However, the local importance of potato is extremely variable and rapidly changing. It remains an essential crop in Europe (especially eastern and central Europe), where per capita production is still the highest in the world, but the most rapid expansion over the past few decades has occurred in southern and eastern Asia. China is now the world’s largest potato-producing country, and nearly a third of the world’s potatoes are harvested in China and India. [10] How to cite Potato, Essay examples

Helmet - Betty free essay sample

Betty, by Helmet, is perfect. The CD has alot of good stuff on it; the band has changed a little from hard metal to a mixof metal, blues, jazz and funk. The CD includes crazy funk bass beats andexcellent drumming complemented by awesome, jazzy, funk guitar. A goodsong, The Silver Hawaiian, starts out with a funny growl that letsyou know the song is going to be a little weird. Then the bass starts in. Thesong is mostly the bass guitar and drums, with guitar in the background makingcool sound effects that totally go with the song and make it even better. Itssung in a low weird voice, and the lyrics are just plain odd. The albumisnt new, but I think it is one of Helmets best. Its unique because the leadsinger changes his style from song to song. The funniest song is Biscuitsfor Smut, about biscuits that are so bad no one will eat them. We will write a custom essay sample on Helmet Betty or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It has agood blend of bass and guitar that sounds like a classic alternative rock song.The voice is synthesized with a tube that runs alongside the microphone toanother microphone. It goes well with the lyrics and the song as a whole.Betty is good because of its variety.

Living Alone free essay sample

Alone Could you imagine coming home to a strange person crashing on your couch? I can only imagine how disgruntling that would be. This and other scenarios alike are not acceptable in a place you pay for. That scenario can be avoided in one simple step: Living alone. Although living with other people has its advantages, living alone can be freeing, save a lot of money, and be an a lot safer place There are also many reasons living with roommates or family can be positive. You can be less vulnerable to threats. It can save money if its split two or three ways. Also, being very lonely isn’t even a possibility. You could definitely throw a lot of parties with more people your roommate will invite. You can always have someone who has your back physically and emotionally. There are many ways roommates or family is positive for money. We will write a custom essay sample on Living Alone or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Although there roommates and family around is good but living alone is a better alternative. Freeing you ask? You can walk around with clothes optional! How much more free can it get. You can throw parties 7 days a week if you choose. Money can be spent on whatever and however much within budget. Interior design is only decided by you. The sense of freedom after paying bills you worked hard to pay off. Also you can bring home anyone without someone else there to bother you. Living alone is definitely more free than having more people around All of the money saved can be spent on things for you to live in lust. After all a two bedroom apartment is a lot more expensive than a one bedroom apartment. Groceries are a lot cheaper if you only buy for one person. No one can tell you what to purchase so shopping frugally is an option. You can live an extremely expensive lifestyle or cheap lifestyle without anyone in your ear. Everything you can do to save can be done. Utilities are cheaper when used by only 1 person. All in all living alone is a better way to save money opposed to other options. What is going to happen if the person you live with gets violent. You can’t know what is coming next and it could be fatal. Everyone has heard of roommates or spouses killing the people they live with out of rage. All can be avoided by living alone. There are less risks of getting hurt by another person’s belongings. If you know where everything is in your house there is less chance protective equipment can hurt you. Safety is important and can be hindered with people living in your home. It is a by far safer alternative to live alone. After all reasons presented I think anyone should want to live alone. It is the best option against living alone. The reasons to live alone outweigh the reasons for living with people. It is better than the setbacks roommates can cause. Although living with other people has its advantages, Living alone is freeing, saves money and is safer than having other people live with you.

Inconsistent Characterization in Main Street by Sinclair Lewis

Inconsistent Characterization in Main Street by Sinclair Lewis Free Online Research Papers Inconsistent Characterization in Main Street by Sinclair Lewis Sinclair Lewis uses the novel Main Street and his characters within it as a window, which reveals his inconsistent feelings about his hometown, Sauk Centre, Minnesota. Throughout the novel his characters fluctuate based on how Lewis characterizes them. Also Lewis’ characters have wavering opinions of the novels setting, Gopher Prairie based on Lewis’ conflicting opinions of his hometown. Sinclair Lewis’ characterization is inconsistent throughout the novel Main Street. This inconsistency reflects in the townspeople of Gopher Prairie, Will Kennicott, and Carol Kennicott. The Townspeople in Main Street appear inconsistent based upon how well they are characterized. The Townspeople are depicted from a highly satirized point of view. Lewis stresses and exaggerates characteristics making some characters seem overly bland while others are more realistic. Sinclair Lewis transformed ordinary likable people into monsters through his satirism, according to Dooley (69). Lewis also uses Main Street to reflect his biased viewpoint of Sauk Centre, Minnesota, the town he grew up in. As a result of his indecisive feelings towards Gopher Prairie his characters seem inconsistent. Some of his characters such as Miles Bjornstam seem more realistic than others such as Mrs. Bogart. Lewis portrays the two-dimensional townspeople from a grotesque point of view. Most of the townspeople appear as stereotypes- the town gossip, the town atheist, the town doctor, the rebellious young artist, etc. â€Å"They are,† as Dooley writes â€Å" two-dimensional figures, painted in primary colors. They have no minds, only voices; loudmouthed, breezy pioneers†¦Ã¢â‚¬  (67). Lewis used all of the townspeople as a way of portraying his mixed views of his hometown through his inconsistent characterization of them. Throughout Main Street the reader holds a shaky view of Kennicott’s personality. Kennicott is portrayed as a very basic hero at times, and also as grotesquely unrealistic as the townspeople. When Kennicott performs various medical operations for the townspeople Carol looks upon him as a hero, and when he defends Gopher Prairie he seems dull and arrogant. Although Carol feels he is heroic, she also feels that he is as provincial as the townspeople and thus the reader sympathizes with her. According to Dooley â€Å"†¦ he appears crude, loud-mouthed, and hidebound: ‘Next thing, I suppose you’ll be yapping about free speech. Free speech! There’s too much free speech and free beer and free love and all the rest of your damned mouthy freedom.. ‘ A few pages after this, he is once more presented as a sensitive and considerate person †¦Ã¢â‚¬ (71). Although Kennicott is intelligent and insightful; the reader also feels that he is unimagina tive, materialistic and rather dull. Kennicott holds a patriotic attitude towards Gopher Prairie. He defends the townspeople by saying that they are happy living as they are and that they do not need any advancements. While he defends the town on many occasions he also supports Carol in her attempts to advance the town. The reader receives mixed signals from the characterization of Will Kennicott, and therefore he appears as inconsistent as the rest of the townspeople. Carol appears inconsistent throughout the novel. Carol appears as an illogical reformer throughout her attempts to change Gopher Prairie. Dooley writes, â€Å"†¦She is impulsive, undiplomatic, and ignorant of complications.† (63). Her restless personality lends to her ideas of reform but she is easily discouraged by the towns criticisms, and also lacks the motivation to achieve results leaving the reader with the feeling that she is does not have realistic goals and in turn is not realistic herself. Carol quickly tangles herself in a love-hate relationship with the town, â€Å"She is depressed to the point of a near breakdown,† writes James Lundquist â€Å"by the dullness of its provincial life.† (36). She enjoys the beauty of the countryside and the company of Kennicott, in spite of her hatred for the townspeople and their dullness as well as the dull appearance of the town itself. Carol reveals more inward conflicts when she works in Washington D. C for two years. While she was away from Gopher Prairie she missed it greatly and felt awkward being back in the city. When she returns to the city she accepts it the way it is yet is still distressed by her past attempts to reform it and hopes her daughter will continue her attempts to renovate Gopher Prairie. Main Street is a direct reflection of Lewis’ feelings about Sauk Centre. His characterization, and how it is easily identified as inconsistent throughout the novel, gives its readers an insight as to how he feels about his hometown. His minor characters are inconsistent and two dimensional, while his two main characters, Will and Carol Kennicott are occasionally realistic, but equally inconsistent. Carol was specifically used to portray Lewis’ biased opinion of his hometown, and because she was the main character the reader sympathized with that viewpoint. Main Street’s characters are in essence Lewis’ feelings and beliefs of his hometown, Sauk Centre, resulting in their inconsistency. 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